Building The Ultimate PT Business

$400 aud
Mon Nov 12, 2018, 9:00 AM - 6:00 PM (AEDT)
Clean Health Fitness Institute, 13-15 Smith St, Chatswood, NSW, Australia  




This seminar is for those wanting to get into the fitness industry or whom are already in the industry, who wish to learn how to optimize and build a successful fitness business. This seminar is suitable for gym owners, personal trainers, online coaches, nutritionists and all fitness professionals, basically if you want to grow a business in any industry this seminar will help. We guarantee you will walk away from this workshop with the ability double and in some cases increase your profits tenfold!


Daine McDonald, is the founder of the Clean Health Fitness Institute, and since establishing it in 2008, has built the company into one of the world's most recognized fitness industry brands. He is widely regarded as an industry leader in education and business development for fitness professionals and since 2010 he has trained over 5000 of personal trainers and fitness professionals in all things fitness industry related including business, training and nutrition allowing them to reach their full potential as fitness professionals.

He has built multiple businesses within the fitness industry in gym’s, software and education and today works primarily as a business consultant outside of managing the Clean Health Fitness Institute and it’s global team day to day as it’s CEO. In this seminar you will learn from his first hand experience on the how and what it takes to build your brand and business and turn your knowledge as a health professional into profitable career within the fitness industry.


  • Module 1: DMUPTB1, Fitness Business Fundamentals
  • Module 2: DMUPTB2, Building an Industry Leading Brand
  • Module 3: DMUPTB3, Packaging Your Services for Greater Revenue


  • How to assess and break down your strengths and weaknesses and build the right business model for you
  • How to set up the correct legal structure to maximize business growth and asset protection
  • Understanding tax and how to optimize net profit
  • How to understand your break even and P & L and what you can do to influence them positively
  • How to hire the right staff and set up relevant pay structures to ensure long term growth
  • How to successfully build your own brand, both personally and as a company. We will look at the full spectrum of marketing, sales, lead generation and conversion, social media platforms, Google analytics, alexa and more
  • How to develop and tweak internal business systems such as staff JD, KPI's and performance management, service set up and what it is you offer
  • How to develop multiple passive revenue streams and earn income whilst attending seminars like this and much more!


  • 9:00am-12:00pm: Fitness Business Fundamentals
  • 12:00pm-1:30pm: Lunch Break
  • 1:30pm-3:30pm: Building an Industry Leading Brand
  • 3:30pm-5:30pm: Packaging Your Services for Greater Revenue
  • 5:30pm-6:00pm: Brain Picking & Wrap Up

Click the video playlist below to see what students have learned attending this seminar!

Daine McDonald

Clean Health Fitness Institute, 13-15 Smith St, Chatswood, NSW, Australia
Levels / Grades